Goal:
Get familiar with basic recording equipment and software. Follow specifications.
Work by yourself to produce a 30-second radio commercial for a product or service. No groups. This may be an actual product (automobile, rock concert, insurance company) or a fictional one you made up yourself. Any recording platform may be used, but the final product must be a .wav or .mp3 digital file. All other file submission types will receive a 0.
- The content must be inoffensive (PG-13 as opposed to NC-17!). Have fun, but try not to be rude or demeaning. Stay away from topics related to drugs (weed, being high or on drugs included!), alcohol, strip-clubs, other sexual topics, and political topics. Any commercials made around these topics will receive a 0. We are making commercials for audio experience, not to start a debate.
- You must have a speaking part in the spot; you may recruit other members of the class if necessary.
- You must use music in the spot. It is not necessary to have music throughout the entire ad, but there must be music somewhere during the spot.
- You must use sound effects. Again, they need not be wall-to-wall, but there must be appropriate sound effects in the spot.
- The spot cannot exceed 30 seconds – 29.5 seconds is even better! Going over 30 seconds will cost you 5 points. So be sure to check the file properties before you send it!
Your spot must meet the following criteria:
Submit your finished project in Canvas as an
Your phone comes equipped with a great microphone if you do not have one. There will also be one provided in class on days that will be announced in class.
Grading
You will be graded on the balance of your mix, being on time (late work gets a 0!), and following the specifications given.
Consider: Do the voices come across clear and are you easy to understand? Do the music and sound effects fit in well? Is your ad understandable as a concept? A common problem is having the music be overly distracting. Music often also makes the voice hard to understand or hear. Be sure to guide the listener, try using volume, pan, EQ, compression, automation and other tools taught in lecture to solve these issues. Consider creating a catchy jingle.
Have fun!!
Example Script
SMARTY PANTS Radio Spot
1. (Annc.)
Are you not very smart!
2. (Char. #1)
Whhhhaaat?
3. (Annc.)
No, I mean really stupid?
4. (Char. #2)
Duuuhh…
5. (Annc.)
Dumb as a stump?
6. (Char. #1)
Dumb laugh…
7. (Annc.)
What you need are Smarty Pants!
8. (Zip SFX)
Jingle
9. (Annc.)
That’s right! Pull on a pair of Smarty pants...
10. (Zip SFX)
Jingle
11. (Annc.)
and suddenly…
12 (Char. #1)
the square of the length of the hypotenuse is equal to the sum of the squares of the lengths of other two sides…
13. (Char. #2)
energy cannot be created or destroyed, but only changed from one form into another …
14. (Annc.)
That’s right! Get smart!
15. (Zip SFX)
Jingle
16. (Annc.)
Get Smarty Pants!
17. (Zip SFX)
Jingle
18. (Annc.)
Smarty Pants are not available in stores…in fact, they’re not available anywhere…